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Aristocrat Leisure Limited or simply Aristocrat, as it has generically come to be known, is a public Australian company with its headquarters in Sydney. Over the years, it has built a strong brand name and has made its presence felt in the group of slot and gaming machines manufacturing giants.

This has enabled Aristocrat to expand its base and it now has offices catering to the marketing and development of the brand in various countries such as the United States, South Africa, Japan and Russia, amounting to over 200 different jurisdictions all over the world. The North Ryde suburb of Sydney houses the majority of all the research and development activities for Aristocrat.

Second only to International Game Technology of USA, Aristocrat Leisure Limited is one of the largest slot machine or pokies manufactures of the world. In Australia, however, it is considered one of the largest manufacturers of gaming machines.

Aristocrat also provides services to land-based owners who haven’t entered the online market but wish to do so. The nLive solution in particular is offered by Aristocrat to operators interested in creating an online virtual casino and making it available to their clients.

Historical Overview of Aristocrat

Founded by the now-celebrated Len Ainsworth, Aristocrat Leisure Limited manufactured its first gaming machine in 1953 and hasn’t looked back since. The year 1996 was another milestone year for Aristocrat – being the first year it was listed on the Australian Stock Exchange. Ainsworth later went on to be the chairman of another gaming corp., the Ainsworth Game Technology. This, however, had no adverse effect on the interest of his family in the company and they still hold a large stake in Aristocrat.

Riding on the authority of more than 60 years of experience and a huge pool of over 2, 200 staff in its branches across the globe, Aristocrat now holds the license of manufacturing and distributing its pokies, slot machines, and other products in more than 200 regions.

Aristocrat Leisure Limited’s influx in the mobile and casino gaming markets

Aristocrat started strategically expanding into multiple related fields, other than supplying products for the international gaming industry and they now tend to a larger market, providing a range of different products and services. Right from manufacturing EGMs (electronic gaming machines) and distributing online game content to manufacturing interactive video terminal systems and making a range of complete gaming solutions available for customers, Aristocrat now does it all.